| Summary: | 碩士 === 南臺科技大學 === 行銷與流通管理系 === 104 === This study is carried out by means of questionnaires. Two hundred and thirty-six (236) questionnaires were issued, and 200 responses were received. 36 invalid responses were excluded, with and the remaining 200 valid responses indicating an effective response rate of 84.75%. SPSS and AMOS statistical analytical software were employed to implement sample factor analysis, confidence testing, descriptive analysis, t-test, one-way ANOVA, two-way ANOVA, Pearson correlation, regression analysis, hierarchical regression and SEM.
The statistical results indicate the followings:
1.The individual characteristics of medical equipment company employees make significant differences in cognition to the internal marketing, service climate, job vigor, and service attitude.
2.Explore the various internal variables of internal marketing, service climate, differences in work situations vitality and attitude are generated, collected two-factor analysis of variance to compare the main effects and interaction of vigor, the researchers found that there are very significant differences in the conclusions.
3. This study shows a significant correlation between internal marketing, service climate, job vigor, and service attitude to medical equipment company employees.
4.Exploration medical equipment employees within marketing, and services that affect climate, research activity and the results of the work attitude, and other variables between the majority have found significant positive impact.
5.The most tests by SEM analysis on the internal marketing, service climate, job vigor, and service attitude are clearly positive.
Keywords: internal marketing, service climate, job vigor, service attitude
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