| Summary: | 碩士 === 大仁科技大學 === 休閒事業管理研究所 === 104 === This study adopted the health belief model as the theoretical basis to explore the intention of visiting tourism clinic of the chronically ill before and after the travel. Purpose of this study was to understand how the patient's health literacy and health beliefs may affect the respondents’ willingness of seeking tourism outpatient services. The study collected 356 valid samples from the Kaohsiung General Armed Forces Hospital in, and the Pingtung Elderly Association that were diagnosed as chronically ill. Data were analyzed with SPSS 20.0 of Chinese version to reveal the meaning of the data and to test the relationship of the variables. Analytical methods including descriptive statistics, independent t test, one-way analysis of variance, Pearson product correlation analysis and regression analysis. The result shown that susceptibility, severity, perceived benefits, perceived barriers, health literacy, and willingness of visiting travel clinic there are significant differences in willingness to tourism clinic were significantly different along with the respondents’ demographic factors. The respondents’ intention is positively correlated with the respondents’ severity, perceived benefit, health literacy, and negatively correlated with the respondents’ perceived barriers. The test results from regression analyses also indicated that the susceptibility and the severity had positive impacts on the visiting intention; perceived barrier had negative impacts, perceived benefit had positive impacts, and the higher the health literacy levels the higher the intention of visiting tourism outpatient services. The study result provided several managerial implications for the hospitals on this particular health services.
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