Applying cultural elements in the cultural and creative product development - A Case Study of Cijin prints

• Main Authors: Se-Chuan Wu, 吳瑟絹
• Other Authors: Chun-Chih Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/vt28x4

碩士 === 東方設計學院 === 文化創意設計研究所 === 104 === In recent years, countries around the world are actively promoting the cultural and creative industries. The cultural and creative industries policy as an important national policy plan also increases the opportunities related to cultural and creative industries. Thanks to Glocalization , driven by the development of cultural marketing and sightseeing booming, all regions are hope that through the local culture characteristics highlight to attract tourist crowds, combined with the local culture characteristics devise a variety of creative goods and increase their added value in order to generate revenue. Kaohsiung Cijin has a unique cultural landscape and impressive marine resources, deep historical depth cultural characteristics, is an important asset for the development of cultural and creative industries. Therefore, the purpose of the creation of innovative design desired by cultural and creative goods is to heritage cultural characteristics, and to use of aesthetic form of printmaking, with different kinds of graphic art to convey "Cijin impression", so that consumers can rediscover Cijin’s local culture and gain a sense of identity prints from different cultural and creative merchandise, the history and beauty of Cijin can also deeply root in the memories of visitors. The creation by the evaluation grid method configured issued Cijin cultural characteristics to find the charm of attractions, such as: Cijin temple, Cihou fort, Cihou lighthouse and other attractions. Through interviews and explore the charm factor to the performance of different techniques of printmaking, combined with the Cijin’s cultural characteristic charm factor to create different forms of prints, a derivative issued Cijin local culture featured cultural and creative merchandise, for example: "prints -Cijin", "T-Shirt – Cihou Lighthouse ", "T-Shirt - Cijin Tin Hau Temple," "postcards - guidelines", "postcard - Megatron South", "postcard – Bo Bee "and other six cultural and creative merchandise. To further understand the product of the six Cultural & Creative Writing, the degree of preference in the minds of tourists; this creation after completed, in order to discuss the importance-performance analysis product quality prints Cultural & Creative minds of consumers. Finally, through the first three preferences of ordering prints class cultural and creative goods After analyzing the results that, in addition to presenting the work on the ground must have the features, images and other cultural memory and the home property, the performance of the works are also cute and practical the more favored by tourists. The results of this analysis of the creation, in addition to providing the future of cultural and creative printmaking creators, in reference design creation related cultural and creative goods, but also the promise of this series, "Cijin prints Cultural & Creative Goods" will not only allow cultural and creative have bonus benefit, the cultural industry can also achieve in practice the theory of the creation of the surface, so that merchandise, design, creativity and culture of the four generating synergistic effect between.