Online Travellers Attitude: The Impact of Perceived Usefulness on User Generated Content
碩士 === 亞洲大學 === 經營管理學系 === 104 === Purpose – This study attempts to provide a better understanding of user-generated content by examining the role of perceived usefulness and to study key factors that influence Taiwanese and Mexican travellers to create user-generated content. Design/methodology/ap...
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| Format: | Others |
| Language: | en_US |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54009017084259799854 |