Study on the Criteria of Color Language of the Animated Short Film

• Main Authors: Shiu-Hua Wu, 吳綉華
• Other Authors: Jun-Hong Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/97226181212867040890

博士 === 亞洲大學 === 數位媒體設計學系 === 104 === Recently, the animation industry has been classified as one of the eight kinds of key-development projects in order to actively promote the digital content industry in Taiwan. However, animation is considered one of modern visual art creations. Color existed in the creation of each film has an important impact, and also directly affect the reveal of animation theme, and shape the image of animated characters and render the atmosphere of scene as well as environment. It relates to affect the ornamental value and appeal of animation, and even to express the meaning of animated story, etc. Therefore, in the development process of the animation industry, how to effectively use the color language of animation, and to fully convey the concept of story as well as character emotional in animation creation, and to become one of the important key-methods to effectively enhance the soft power of animation industry. However, many discussions and analyses previous studied on animation, most of them more emphasis on the story plot and the application of the lens. Currently, on studying of animated films, the method of systematic analysis and discussion carried on the theme of animation color performance is still quite limited. Twenty-five pieces of films which were the finalists of Annual Best Animated Short Film of the OSCAR Awards ranged from 81st to 85th at the last five years were analyzed in this study. Then the author performs the content analysis (CA) through the method of focus group interviews (FGI). To summarize and verify the questionnaire, the validation of experts and scholars and statistical analyses including independent t test (t test), one-way analysis of variance (ANOVA), structural equation modeling (SEM), and important performance analysis (IPA) were carried on. And those of successful animation film how to convey the thought and imagery of animation creators via the performance index of color language were explored. After analyzed through the methods including FGI and CA, these results showed that there were 18 kinds of color performance criteria (CPCs) designed by creators, which existed in three dimensions such as character style (CS), story structure (SS) and scene environment (SE) in 25 animations. And the CS dimension had five CPCs containing the recognition, cohesion, empathy, sense of the times, and constant passion, etc. There were six CPCs such as the differences, story line, crunch, conception code, mind symbol, and focus function, in the SS dimension. Then the rest of seven CPCs including the reflection, edge silhouette, light effect, regional, contrast, appeal, and color cloud, were located in the SE dimension. After analysis performed in 2,093 samples, the results clearly indicated that the reliability and validity of questionnaire existed in three dimensions including CS, SS and SE had achieved to the acceptable level. And the 18 observed variables in three dimensions had a good discrimination power. After statistical analyses using independent t test and ANOVA, the results showed that the differences of research did not relate to the description performed by different people, whereas it had apparently relevance including the test group of students attending different university, education system, and professional background. In addition, the author also found that the films whether acquired the prize, there were no significant difference. To evaluate the effect of CPI discovered by this study on animation, the method of SEM was further carried out. After SEM analyzing, the results showed that the overall fit indices of the model of CPI of animation should be acceptable level. At the same time, the values of relationship coefficient of the three dimensions containing CS, SS, and SE in animation also fitted to the rule of SEM. Finally, another statistic method of IPA was further applied to assess the application potential of animated color performance in future. After IPA analysis, the author found that about 53.33% of index values of CPI of observed variables in 25 animations were over the total average value of three dimensions. It showed that the importance of CPI of animation was generally affirmed in these films. In conclusions, these data clearly prove that the mode of criteria of animation color language discovered by this study has a practical value of reference and potential of application. It also provides the design consultation for the animated creator, enhances the resonance of animation viewer, and then effectively promotes the upgrade of animation industry and achieves to the goals of education learning of digital media design in the future.