Using Kano’s Model to Explore Parental School Selecting Factors in case of Lan-Tan Junior High School in Chia Yi City

• Main Authors: Kuo, Li-Yu, 郭禮瑜
• Other Authors: Chang, Ting-Yu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/bra77v

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === The study aims to provide suggestions for improving school management development based on the study results. The Kano’s model was used to analyze the reasons of determining which school to attend for parents to choose based on quality factors in Lan Tan Junior High School in Chia Yi City, Taiwan. A group of 192 randomly selected participants were interviewed for data analysis along with the literature review, using environment equipment, school performance, public relationship, teachers, and care as the five aspects with 21 elements to analyze the results. The results have shown that up to 17 factors, such as A1-A4, B1, C1-C4, D1-D4, and E2-E5, were categorized by parents as One-dimensional quality factors. The above 17 factors represent the indicators that the parents valued the most which means that they are essential and should be highly noticed. The B2-B4 and E1 were categorized as Attractive Quality. It was suggested that school should invest on these four indicators more. For example, planning “adaptive grouping and pedagogical arrangement,” providing “multiple after school activities,” collecting “Outstanding graduates’ grades and social performance,” and advertising. The qualified remedial activities provides parents and students more learning opportunities. If the school can be equipped with the above four indicators, it would make the school more appealing and attractive.