| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === In recent years, the competition of the bridal photography industry in Taiwan is rising high by the decline of birth rate and marriage rate. Bridal photography currently is at the mature stage and moving toward recession in the cycle of product life. The bridal photography studio appears instantly one by one, especially the change popularized by digital camera. Because of this, this study aims to find out the factors influencing consumers’ choice for bridal photography studios, and study the consumer behavior on bridal photography studio by EKB method. The study uses The questionnaire including the subjects of personal background, purchase intension on bridal photography studio, and life style are used to analyze. Finding out the motivations for choosing bridal photography studio and suggesting the customers and managers.
The results indicate that different lifestyles of customers have positive influence on the motivation. Different motivation of customers have significant influence on the information search, alternative evaluation, and the outcome. Different information search of customers have significant influence on the alternative evaluation. As a result, there are suggestions that lifting up the skill of photography, building diverse style for different customers, having nice comments by customers on the internet , and keeping a good service with customers can help the managers survive in this competitive market.
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