Online Marketing Research in Clothing Industry：A Case Study in Korea Clothing Store

• Main Authors: TSAI, TSAI-YU, 蔡彩玉
• Other Authors: Cheng,Chen-Yang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/ej7ktg

碩士 === 東海大學 === 工業工程與經營資訊學系 === 104 === With the advent of the web era, there are more and more people online, and internet becomes more popular and convenient; however, the social network continues to increase, so enterprises have begun to use community media network marketing. In internet community, Facebook grows fastest. According to official statistics Facebook by November 22, 2012 there were 13 million-registered members in Taiwan, and more than 1.6 million -setup fan pages. Currently, about 75% of enterprises use fan pages to set up and use the app in cooperation with other sites through the "Users push praised buttons to release dynamically" web to organize activities, network propaganda to promote network Road to reach the first stage of marketing - "the integration of results". Followed by diffusion through the community, the strength of majority of members and the masses, a variety of information through friends and friends, and layer by layer are pushed outward, and finally to reach network marketing purposes. The fashion industry markets in Taiwan are now everywhere. In the situation of demand exceeding supply, many apparel retail industries seek more towards web development opportunities to take advantage of the Internet and the effective online marketing practices in order to create competition Advantage. The study by document verification and analysis of boutique business success online finds the ways accessible on the Internet apparel retail marketing channels as the Facebook fan page. The most commonly used Internet marketing strategy is viral marketing. We expect that this study makes the next step into the network which can be used as references of the fashion industry.