The Applicability of the Option Framework with Regard to Spatial and Temporal Distance in Leisure Decision-Making

• Main Authors: Lu,HSEUH-CHIH, 呂學致
• Other Authors: CHEN,CHENG-CHUNG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/81778179144453501983

碩士 === 東海大學 === 餐旅管理學系 === 104 === Construal Level theory were advanced to support that the Spatial and Temporal distance will affect the consumer on their mind and behavior. Since the theory were advanced, their hasn’t any study apply the influence of the spatial and temporal distance on consumer’s leisure decision-making wherefore this study will use experimental design to find out the relationship between distance and consumer’s leisure decision-making. In addition, we will put in the option framework in the same time to regard their adaptation. Sampling use simple random sampling at top-five metropolis’s train station and U-bus station. This study total has 325 participants and after exclude the inappropriate participants, still have 169 participants left. The result show that the spatial, temporal distance and option framework all have significance effect on the amount of consumption. In addition, the behavior that customer buying package tour will be effect by the construal level theory. At the same time, the study discovered distances have interaction which the consumption increases when distances increase. Under the interaction, when distances as same far will have the highest consumption. And no matter if the distances be concerned, the subtraction framework will be the outstanding strategy. In addition, the type A personality tendency don’t have interference in the end.