| Summary: | 碩士 === 東海大學 === 高階經營管理碩士在職專班 === 105 === Nowadays, social problems are increasing. Besides government gets involve solving social issues, there are also many NPOs and social enterprises doing it. This study showed social enterprise business model and analyzed a case, Chia-Yen Store. In the paper, the author also explored strength, weakness, opportunity and threat of Chia-Yen Store. In addition, using five forces analysis and the value net to describe its competitiveness. The result shows that key element successful social enterprise contains exact goals of an organization, Profitable business model, pursuing the progress, etc. The strengths of the case are product diversity, good location, etc. The weaknesses of case are high cost, low profit, etc. The opportunities are the trend of health-conscious and food safety problem. The treats are low market share and low market share.
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