A Study on the Business Valuation & Value Creation Strategies – A Case Study on M Company of Bike Industry in Taiwan.

• Main Authors: CHEN, TSAI-LING, 陳采玲
• Other Authors: CHAN, CHIA-CHUNG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/d4z2nf

碩士 === 東海大學 === 財務金融學系碩士在職專班 === 104 === “Think Cycling, Think Taiwan!” This study applies case study method, based on the historical financial data of M company which is well-known in Taiwan and global bike industry, adopts two methods which are frequently used by the practice fields: Discounted Cash Flow Model (DCF) and Economic Value Added Model (EVA), assuming three scenarios of pessimistic, neutral and optimistic (Scenario Analysis) to estimate the corporation value of M company in bike industry. In addition, through the Sensitivity Analysis to find the influences levels of Key Value Drives. At the end of this study, we put forward the suggestion of business strategy for reference from the perspective of evaluation. We hope that the case company will create and enhance corporation value continuously as its trademark which convey sustainable life, environmental protection and hope in bright green.