Understanding User Acceptance of Mhealth - The Combination of Technology Acceptance and Protection Motivation Theories

• Main Authors: Tsai-Wei Yang, 楊采葳
• Other Authors: Kai-Ying Chen
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/232w4q

碩士 === 國立臺北科技大學 === 工業工程與管理系碩士班 === 104 === The increasing importance of exercise and the development of health technology promote the boom in mobile health technologies around the world. However, research in the past have not provided a unified understanding of health technologies. To fill the research gap, this paper reviews the health technology acceptance literature, discusses some prominent models, and formulates the unified model. In the unified model of Mhealth acceptance, we propose that users’ intention to use Mhealth is determined by four key factors:(1)Response Efficiency(2)Perceived Ease of Use(3)Subjective Norm and (4) Perceived Vulnerability. The results show that the unified model outperforms the three alternative models by a higher value of R-squares. Finally, the suggestions for theory and practice are put forward.