Design Thinking-Driven Traditional Industries to Innovative Products —The Case Account of Paper Industry

• Main Authors: Fang-Chia Liao, 廖芳佳
• Other Authors: Wen-Yin Chen
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/5bt4ej

碩士 === 國立臺北科技大學 === 工業設計系創新設計碩士班（碩士在職專班） === 104 === Traditional industry was once the backbone of the island&;#39;s growth, it provided vast work opportunities, and made Taiwan&;#39;s economy miracle come true. However, under rapid development of world economic liberalization and globalization in past years, the island&;#39;s traditional industry has outshined by its international competitors. Paper industry was among the traditional industries which suffered from economic environment change. However, the companies in paper industry employed innovation strategy to set differentiation and competitive strength among companies by taking the advantage of corrugate paper&;#39;s buffered, light, environmental features into innovative product design, and create each of its own unique brand image in the market. Through literature reviews, the research will discuss design thinking and design innovation methods and workflow when conducting innovation strategy. Through three qualitative research approaches, such as &;quot;case study method&;quot;, &;quot;interview method&;quot;, and &;quot;informational method&;quot;, we use four selected paper companies which have successfully commercialized their products as case study objects, interview the specialist in each selected companies, analyze their idea and strategy when developing new products, in order to discover their strategies for design thinking. To examine the usefulness of design strategies, new paper merchandise is created by using these design thinking tools. Furthermore, potential consumers are invited to test these new products and giving feedback with semi-close questionnaire. Eventually, these quantitative data are gathered and analyzed to verify the practicability and satisfactory of the design thinking work flow. Innovation strategies like design thinking and design-driven innovation are able to help creating new products, new services that matches consumer needs and desires, also it may be useful to shorten the time of product development, elevate the capability of management in innovation.