An Empirical Study on Marketing Strategy of the S Online Shopping Mall under Fintech Development

碩士 === 國立臺北科技大學 === 經營管理系碩士在職專班 === 104 === In the wave of financial technology development, the bank is no longer just a place to provide financial services. That is, banks are converted themselves from simply being a payment instrument into a more active role. To remain competitive in the market,...

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Bibliographic Details
Main Authors: Wen, ShengCheng, 溫勝澂
Other Authors: 邱志洲
Format: Others
Online Access:http://ndltd.ncl.edu.tw/handle/g46e8g