The Influence of Service Quality on Customer Emotions and Customer Satisfaction¬- The Case of Vinpearl Nha Trang Resort , Viet Nam

• Main Authors: Ha Thi Kim Lien, 何氏金蓮
• Other Authors: Sen- Kuai Liao
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/5a976p

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === On January 11, 2007, Vietnam officially became the WTOs 149th member,since that, the economic of Vietnam slowly has being transferring from agricultural sector to service sector , coupled with the Viet Nam Government has promoted the development of services sector that increase the number of Vacation Hotels, Resorts, increasingly fierce competition between each other, how elaboration effective marketing and management strategies, the service quality has become an important issue managers. Therefore, for this study for Vinpearl Resort & Spa Nha Trang of consumers, indicating that the current environmental Vacation Village, features and quality of health services, investigate consumer in the consumption process service quality, customer emotion and Satisfaction.