The Global MarketingStrategy for beer industry – Case in K Company
碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 104 === Due to the capricious preferences of young people and aging population, beer consumption is decreasing yearly, so most developed countries are seeking to develop alternative products. Before 1988, Taiwan beer market was a closed market because of the to...
| Main Authors: | , |
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/3cbjth |