The Global MarketingStrategy for beer industry – Case in K Company
碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 104 === Due to the capricious preferences of young people and aging population, beer consumption is decreasing yearly, so most developed countries are seeking to develop alternative products. Before 1988, Taiwan beer market was a closed market because of the to...
Main Authors: | Chiu-Mei Cheng, 鄭秋美 |
---|---|
Other Authors: | 胡同來 |
Format: | Others |
Online Access: | http://ndltd.ncl.edu.tw/handle/3cbjth |
Similar Items
-
The Impact Relation Analysis of External MarketingStrategy in Elementary School
by: Ya-Wen Wu, et al.
Published: (2015) -
Improving the Service MarketingStrategy for Bank C’s Wealth Management Center
by: Huei-Zhen Chen, et al.
Published: (2015) -
A case study of IoT companies active in the Swedish market; online marketingstrategies and online communication
by: Gulliksson, Peder, et al.
Published: (2017) -
A Study of The Marketing Strategy of Imported Beer Company in Taiwan Beer Market-The Case of Japanese Beer Companies
by: TSUNG-YUAN CHEN, et al.
Published: (2014) -
The Influence of Franchiser’s Offensive and Defensive MarketingStrategies on the Franchisee’s Relationship Quality in Chain Convenience Stores
by: Lee Chien Chang, et al.
Published: (2006)