| Summary: | 碩士 === 淡江大學 === 中國大陸研究所碩士在職專班 === 104 === Taiwan''s funeral service industry has an annual market value of NT$ 36 billion, compared with the funeral service industry in China, which has an annual market value of NT$ 250 billion. Taiwan funeral service industry and providers are looking for opportunities entering China since both sides share with Chinese culture. After China government efforts to shape new ideas of funeral service industry, Taiwan''s funeral service industry discovers Taiwan equipped with the unique competitive advantages that not only are traditional views and superstitions inevitable, but extravagances and waste activities are also booming. With the experiences and expertise in this field, Taiwan funeral service industry and providers is confident to solve these problems. They are looking forward to entering the funeral service market in China.
This study firstly explores the funeral service industry and market in China and Taiwan, and evaluates if entering China funeral service industry is indeed an advantage through experiences in the industry and analysis of procedures to train new service providers. Specifically, three objectives of this study include: 1. Understanding of the current funeral service market in China and its development. 2. Through the depth interviews with funeral service practitioners, assessing whether the strengths of Taiwanese funeral practitioners’ in culture, education, and management in the industry are truly a competitive advantage to proceed with entering China’s funeral service market. This study also interview four senior funeral service managers from three different funeral service companies and providers.
The main findings of this study indicate as the followings: 1. Taiwan’s funeral service providers are more advanced than China in funeral culture, life and death education, and funeral management. This advantage can indeed help with entry to China’s funeral service market. 2. Equipped with the various levels of development and experiences of Taiwan’s funeral service industries and providers, practitioners may have different performances upon entry to China’s funeral service market. 3. A large shortage of funeral professionals is an inevitable problem in both Taiwan and China. Training more funeral professionals as early as possible is recommended.
Finally, the study recommends that the target strategies of Service Cooperation International (SCI) in United States are benefit to Taiwan funeral service providers to enter China’s funeral service market.
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