Examining the Relationship between Motives to Participate in Networking Community and Knowledge Sharing：The Moderating Roles of Narcissism and Group Identity

• Main Authors: Hsiao-Chi Ghu, 朱筱琪
• Other Authors: 汪美伶
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/rbqe26

碩士 === 淡江大學 === 企業管理學系碩士班 === 104 === While the prevalence of networking community provides the internet users more opportunity to receive up-to-date information and knowledge, the internet users make use of networking community to share information and knowledge with the community members. As the community members have different motives to join the community, the types of motives may influence their willingness to share information and knowledge with community members. Thus, the purposes of this study are to examine whether motives to participate in networking community have influence on information and knowledge sharing as well as investigate the moderating effects of community members’ narcissism and group identity between motives and sharing information or knowledge. Data was collected from 512 Facebook community members via on-line survey and analyzed using structured equation modeling. The results showed that information learning, personal interaction, and information searching were positively associated knowledge sharing, and personal interaction was positively associated with knowledge sharing. In addition, narcissism and group identity had moderating effects on the relationship between motives to participate in networking community and information sharing or knowledge sharing. Both theoretical and practical implications are discussed.