A Study of Non-Life Insurance Company Personal Accident Insurance on Financial Service Group

• Main Authors: Chun-Lung Chen, 陳俊龍
• Other Authors: 廖述源
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/97723168398548449012

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 104 === The conduct of the market of financial industry is getting competitive. The dealers in the industry not only compete against the craft but face the minacity accompanied by dealers in other industries using cross-selling. The reason to establish Financial Holding Company (FHC) is to integrate financial, such as banks, insurances, securities. Fund can be allocated properly to holding subsidiaries so as to increase their advantages. The purposes of incorporating an FHC are to widen the range of services, to meet the customers’ needs and to offer the service for one-stop shopping.customers’ need and offer the service for one-stop shopping. Therefore, the FHC can reduce the total cost and increase the profit. The main content of this thesis includes： 1.A research in the external market as well as the internal challenges from competitors to provide product management and marketing strategies.competitions, products pricing, underwriting and claim practices. 2.A study in operating performance to evaluate the marketing strategy, and a comparison of risk management with life-insurance industry to assess the market potential.industry. 3.Cross-selling can not only make the products complementary, but make contact with customers more frequentcustomers more frequently. It also has positive effect on customer relationship management (CRM)