A Study of Smartphone Market Penetration Probe-A Case Study of Company H
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 104 === In this research, we will study the marketing strategies of a cell phone maker based on its operation and the market trends. Our object of study is H company. We will design the best strategies for H company to profit in the market by analyzing factors such a...
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ndltd-TW-104TKU053200142019-05-15T23:01:41Z http://ndltd.ncl.edu.tw/handle/837262 A Study of Smartphone Market Penetration Probe-A Case Study of Company H 智慧型手機在市場拓展策略之探討-以 H 公司為例 SHE-FEN LIN 林淑芬 碩士 淡江大學 國際企業學系碩士在職專班 104 In this research, we will study the marketing strategies of a cell phone maker based on its operation and the market trends. Our object of study is H company. We will design the best strategies for H company to profit in the market by analyzing factors such as the internal, external and overall environments. With the strategies of “Expand market share ” to improve the performance of sales force, improving team work internally, taking advantages of high market share externally and products H company will be able to achieve “excellent service” so that the mission of “Virtual reality VR being the leading brand name in the market of mobile devices” will be fulfilled. 林志鴻 賴錦璋 2016 學位論文 ; thesis 70 zh-TW |
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碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 104 === In this research, we will study the marketing strategies of a cell phone maker based on its operation and the market trends. Our object of study is H company. We will design the best strategies for H company to profit in the market by analyzing factors such as the internal, external and overall environments. With the strategies of “Expand market share ” to improve the performance of sales force, improving team work internally, taking advantages of high market share externally and products H company will be able to achieve “excellent service” so that the mission of “Virtual reality VR being the leading brand name in the market of mobile devices” will be fulfilled.
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林志鴻 |
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林志鴻 SHE-FEN LIN 林淑芬 |
author |
SHE-FEN LIN 林淑芬 |
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SHE-FEN LIN 林淑芬 A Study of Smartphone Market Penetration Probe-A Case Study of Company H |
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SHE-FEN LIN |
title |
A Study of Smartphone Market Penetration Probe-A Case Study of Company H |
title_short |
A Study of Smartphone Market Penetration Probe-A Case Study of Company H |
title_full |
A Study of Smartphone Market Penetration Probe-A Case Study of Company H |
title_fullStr |
A Study of Smartphone Market Penetration Probe-A Case Study of Company H |
title_full_unstemmed |
A Study of Smartphone Market Penetration Probe-A Case Study of Company H |
title_sort |
study of smartphone market penetration probe-a case study of company h |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/837262 |
work_keys_str_mv |
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