A Study of Smartphone Market Penetration Probe－A Case Study of Company H

• Main Authors: SHE-FEN LIN, 林淑芬
• Other Authors: 林志鴻
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/837262

碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 104 === In this research, we will study the marketing strategies of a cell phone maker based on its operation and the market trends. Our object of study is H company. We will design the best strategies for H company to profit in the market by analyzing factors such as the internal, external and overall environments. With the strategies of “Expand market share ” to improve the performance of sales force, improving team work internally, taking advantages of high market share externally and products H company will be able to achieve “excellent service” so that the mission of “Virtual reality VR being the leading brand name in the market of mobile devices” will be fulfilled.