Business Development in Private Banking:A Comparison of UBS Hong Kong and UBS Taiwan and the Trend of Wealth Management

碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === Abstract UBS AG, the first bank providing private banking services in Switzerland, has continuously acquired other banks since its establishment in 1854. UBS AG private banking, and nowadays, all big banks with a wealth management division can be attributed to...

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Bibliographic Details
Main Authors: Chia-Yu Lin, 林家伃
Other Authors: 林炯垚
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/44220178242532391725

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