The Research of New Product Development Model for Automobile Electronics

• Main Authors: Chi-Hsin Cheng, 鄭祺馨
• Other Authors: 李旭華
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/81924387756115769911

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 104 === The shortening of 3C product life cycles and the demand significantly decreased with the business cycle, caused competing firms are cutting prices to fight for orders and customers. Many manufacturers have to seek business opportunities in transition. The current global auto market has been toward diversification, custom development, expected future popularity of automotive electronics applications continued to improve, and the subsequent demand very high growth. In this study, multi-faceted angles, with case studies, to understand the domestic enterprises in the automotive electronics product development process the whole picture, including the process of new product development activities and organizational patterns; and explore new product development process, internal and external environment under consideration, what is an important consideration in the decision-making factors in order to determine and evaluate the conditions in line with product development; through the company''s actual development case case strategies, as well as improve product quality and improve focus by improving the quality of practices.