| Summary: | 碩士 === 淡江大學 === 亞洲研究所碩士在職專班 === 104 === With the progress of hardware and software development of notebook PC, it has become an important tool for human beings no matter in business or personal activities. And all major notebook brand companies are facing a serious challenge for market trend since it has become a bloody industry due to the selling price of notebook PC (which most consumers can accept) dropping from USD$1,500 to USD$500 under with the last decade.
Companies must find the way out to study the cost of materials, labor, logistics, sales and marketing and so on. Supply Chain Management is the most effective method to find out the root cause for each stage. Meanwhile, to study the connection between procurement strategy and Supply Chain Management, then drill down all possible factors which may affect the whole activity seriously, finally decide one important factor to set the improvement action by using the method of Six Sigma. Here we selected the most important factor is “Cash Flow” due to it is the most direct connection to company for the matter of survival or disappearance in this industry. It will be all in vain if a company couldn’t control its cash flow well, even the company sells lots of products; Not to mention that if a company did not perform well in sales. The better a company controlling its cash flow, the longer it can survive than its competitors. That’s why cash flow has become an important subject in procurement activity.
This study also finds some key factors for this Japanese Brand Notebook Company’s
Strategy which effected its development a lot for last two decades. It might be too much emphasized in “Numbers” such as number of sales/market share/revenue and so on.
However, using the right method to create numbers is much important than making fake numbers instead. Once consumers lost their faith in one brand, it might take years to gain their trust again since it is very hard to build a hundred-years brand and it is very easy to collapse over one night. That is why Corporate Social Responsibility, CSR, is emphasized recent years. Companies not only take the interest as the first priority, but to keep their brand image as a priceless treasure as well.
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