| Summary: | 碩士 === 淡江大學 === 資訊傳播學系碩士班 === 104 === Online shopping is one of the popular methods of buying things nowadays. It is very convenient and you can find all kinds of things on online shopping websites. However, it is not that convenient for the large-size male consumers. For every consumer who shops online for clothes, unable to try them out is the difficulty they face. The problem is many more times severe for the large-size males, for they have to consider more aspects than the normal-size consumers. Under all the conditions mentioned above, it has caused the large-size male consumers not fond of online shopping.
The study method of this study is Action Research. By actually designing a website and continuously testing it, the aspect of user interface and content of the website will eventually become more suitable for the large-size male consumers. From the pre-interview, it has given some vision for the website, smart search function, forum, customize pictures and word messages.
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