The Relationships among Aesthetics Perceptions, Brand Story Perceptions, Perceived Value and Purchase Intentions: The Moderating Effect of Price Sensitivity
碩士 === 德明財經科技大學 === 行銷管理系 === 104 === Cultural and creative industry not only is a newly industry, but also the government focused on this industry. Cultural consumption is a new trend in consumer market. In recent years, the notion of “Aesthetics Economics” has become an increasing attention issue....
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yy839a |