| Summary: | 碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 104 === In the past, sports leisure clothing used to be worn for just several popular sports at the time. However, the trend has been altered in recent years due to many factors, such as the millennium generation becoming the core consumer market, the change of population structure in countries all over the world, and the change of living styles of consumers. The application of functional textile products has dramatically expanded, in which different types of clothing have combined fashion and functionalities to form the day-to-day dressing styles.
Due to the fact that individuals living in urban cities are extremely busy with their jobs, they may need to schedule exercise time and social activities right after they get off from work. Thus, the design of clothing must take into consideration of styles and functionalities. This way, features such as comfort and durability are being addressed to satisfy consumer needs.
This research utilizes EGM qualification method to analyze the relationships between the features of endorsed sports products and appealing terms of leisure and recreation. The method of qualification theory type I is also conducted for calculating survey results. As well, the calculation figures of sports brands and types preferences are gathered to provide useful information for the development of sports leisure clothing.
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