A Study of Service Quality, Experiential Marketing, and Customer Satisfaction on Leisure Farm－A Case of the Green World Ecological Farm

• Main Authors: Shi-Jie, Lee, 李世傑
• Other Authors: Shiang Lin, Pu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/85899879074745608379

碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 104 === The purpose of this study is to investigate the relationship among service quality, experiential marketing, and customer satisfaction in Green World Ecological Farm. The research is completed by questionnaire, targeting on the customers in Green World Ecological Farm. There are 500 samples in total and 450 of them are valid. Statistical methods include one-sample t-test, one-way ANOVAs, and regression analysis. According to the result from the data analysis, the findings of the study are summerized as follows: 1.Among service quality, experiential marketing, and customer satisfaction in Green World Ecological Farm, service quality ranks highest, customer satisfaction ranks second, and experiential marketing ranks last. 2.Service quality in Green World Ecological Farm positively influences experiential marketing. 3.Experiential marketing positively influences customer satisfaction. 4.Experiential marketing has no mediating effect upon service quality and customer satisfaction