The Design Application of Emotional Coactivation

• Main Authors: Wei-ren Lin, 林韋任
• Other Authors: Yung-chin Tsao
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/77985691465569593691

碩士 === 大同大學 === 工業設計學系(所) === 104 === Past studies were mainly focused on products with positive or negative emotions, the elements that affect the users’ feelings; however, extreme emotions are rare in daily life as feelings are mainly composed by several emotions. Using “evaluation space model” from the theory of emotions in which emotions in “coactivation” might possibly be introduced to the process of using the products and of the clarification of the relationship between “the coactivation of emotions” during this process and the overall evaluation of “innovation” and “preference” after using the products, the phenomenon of “emotions in coactivation” could be operated with preciseness so as to achieve the maximum positive effect after using them. This study is conducted in three phases: (1) the collection of cases related to emotional coactivation and the induction to the conceptual structure; (2) the design of the sample of emotional coactivation based on the structure obtained from the emotional coactivation phenomenon and the recording of the emotional perception of the testers using questionnaire and EGG; (3) the analysis of the positive and negative emotions that affect the results of the overall assessment with regression analysis method and other relevant methods. The results of this study are the following: (1) emotional coactivation can be divided into two concepts of time, three concepts of relationships and four concepts of phenomenon; (2) according to the 12 samples of emotional coactivation developed from the conceptual structure, the samples matched to the mixed feelings after integrating the results of the questionnaire and the EGG(Electroencephalography) results with the mixed intensity formula; (3) during the process of coactivation, negative emotions had a positive correlation with innovation and negative correlation with preference. Thus, if a higher score in the evaluation of innovation is wanted to be achieved, the feeling of “worried” shall be increased in the process of using the products, and the feeling of “annoying” would lead to the decreased preference.