| Summary: | 碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 104 === With Taiwan''s life insurance market entered the open era, in this highly competitive society, financial life insurance industry is a work full of frustration and high challenge, so you want to get into the life insurance industry, anti-stress and strong ambition absolute It will be one of the factors in the success of this line, but the high turnover rate makes the cultivation of talents has become the most important issue of life insurance companies. How to strengthen the grass-roots level and for this before the election and found competent for the personality development of the life insurance industry to increase sales of life insurance for new fixed rate with various life insurance companies is the most important issue. The main purpose of this study is to explore for new life insurance salesman different personality traits on turnover intention generated in the face of pressure of work.
First briefly present the life insurance industry often use personality traits, again explore the life insurance salesman working pressure, final definition of what is meant by turnover intention. In this study, 200 samples did basic research statistics, research and analysis of the variables, reliability analysis, independent samples T test to understand the different personality traits salesman face work stress and Turnover Intentions why its findings as follows:
First, the study found that the tendency to Type B type of life insurance sales significantly more susceptible to the impact of work pressure.
Second, the insurance salesman tendency TypeB type of higher sales turnover intention tendency TypeA type salesman.
Third, the pressure of which the "work load" a facet illustrates an important reason for the life insurance industry for new life insurance sales turnover, the greater the working pressure higher turnover intention.
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