| Summary: | 碩士 === 萬能科技大學 === 化妝品應用與管理研究所 === 105 === In recent years, the bride secretary of this profession,due to high-income single-day, free time, nature,become one of the popular female pioneering industry,however, Taiwan's environment is not good,wedding costs are high,coupled with the trend of young and late marriage,married couples dropped sharply,market as before,bride secretaries practitioners are increasing,the new situation led to the bride secretary market is very competitive.
Although the bride secretary industry in the market in a competitive state,most of the bride secretary can not stabilize the case,not the case of novice bride secretary also abound,but still a small part of the success of the bride secretary to stabilize the case,and even many cases of collision can not undertake and referred to the peer bride secretary,and this small part of the success of the bride secretary is also the study of the main target audience,explore key factors in their success.
This study aimed at the industry in seven senior,excellent bride secretary as the interview object,through in-depth interviews,discusses the key factors of successful secretary of the bride and its marketing strategy,and then interview the contents of the aggregate analysis of the results,and put forward the research conclusion.it is expected that this study will be of interest to the bride secretary,bride secretary industry practitioners as a reference to enhance their competitiveness.
Finally, the practical recommendations in this study are:bride secretary must continue to learn to improve their own,learning and operating network marketing,
Build teams,multi-expansion of the shape-related industries,otherwise it will be easily eliminated by the market.and also hope that the state can develop the bride secretary of the test system,improve the bride secretary employment threshold,to ensure the quality of the bride secretary,but also protect the interests of consumers.
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