The Infant Organic Cotton Apparel Industry Analysis in Taiwan

• Main Authors: LIU, CHIA-HSUAN, 劉佳軒
• Other Authors: LIN, SHANG-PING
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/49841836446900164256

碩士 === 國立雲林科技大學 === 企業管理系 === 104 === In the era of low-birth rate, the market of the infant-related industry ought to be downsized. However, with the increasing of the income and the fondness of the elder, the infant-related industry will shine brilliantly in the future. The research shows that the output value of Taiwan infant apparel industry is increasing year by year, and most infant apparel’s materials are cotton in the majority. However, during the process of traditional cotton planting, the farmer largely uses pesticides and farm chemicals, which not only pollutes our environment but also potentially influences children’s health risks. The research analyzes Taiwan infant apparel industry and the growing trend of the organic cotton market. The research concludes the competing condition and developing possibility of the infant organic cotton apparel in Taiwan. The research also proposes the entry strategy and marketing strategy of organic cotton apparel getting into Taiwan infant-related market. Keywords: Infant apparel, Organic cotton, Industry analysis