Exploring the Impact of Relationship Marketing and Service Quality on Business Customer Loyalty – Based on the case of Chiayi Winery of Taiwan Tobacco and Liquor Corporation
碩士 === 國立雲林科技大學 === 資訊管理系 === 104 === With the rapid development of information technology and fierce competitive environment result in a major shift in marketing activities. Traditional massive advertising methods are not enough to win a lot of customer loyalty, how to effectively promote relations...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88h9yv |