The Study on Strategies of Songling Tea Culture in Nantou County

• Main Authors: Ruei-Jhen Lin, 林芮楨
• Other Authors: Ching-Yi Wang,Ph.D.
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/86709441192145374462

碩士 === 國立雲林科技大學 === 文化資產維護系 === 104 === "Tea" is the national drink and cultural essence of Taiwan, behind a cup of tea, Qianchan the issues of economic, social, environmental and human rights; tea is a natural reproduction of terroir, but also a life of aesthetics, has become many people can not live or missing part. In this study, case study, In Nantou County tea culture of Songling Association for the spindle, association members and community residents to study participants, the implementation of in-depth interviews based method, document analysis, observation recording method, supplemented by analysis of data to collect. The study found local communities Songboling established of tea culture association In Nantou County,through creative director and member of effort, "tea performances" started Songboling local awareness, but also marketing the community; through the streets of the building and by the Temple of the restructuring, laid the foundation for the construction of the community; community residents through participation in learning, not only to enhance their skills, but also embodies the sense of community culture; promote community culture Songling tea in business and community development to resource co-ordination is to promote sustainable community power and community cultural heritage. However, the local association of talent fault, participate worries ages are Songling high tea development; how actively cultivate future talent in Sangh, how to encourage the enthusiasm of the young residents to participate in community activities and cultural heritage Songling tea development dilemma resolved imperative. The following specific recommendations based on the results, as Songling tea, researchers of the public sector and the subsequent reference： First, actively training personnel in Sangh, solve community association development bottleneck. Second, to absorb new members through the organization members. Third, the public sector and to strengthen communication between Songling tea. Fourth, the combination of tourism resources, the introduction tourists, community development and promote the unique local culture. Fifth, the review led Songling tea community cultural industry setbacks reason after departure. Sixth, promote local culture and history of innovation and achievement, knowledge management should be prepared and heritage.