Bank customer's investment decision making based on their risk attribute

碩士 === 元智大學 === 管理碩士在職專班 === 104 === This study aims to analyze bank customer's investment decision making based on their risk attribute. The author constructs two decision making models based on a survey.Then, uses it to analyze their risk attribute and possible investment solution. The result...

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Bibliographic Details
Main Authors: Ya-Hui Chang, 張雅惠
Other Authors: Chih-Hung Hsieh
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/62440277493229072104
Description
Summary:碩士 === 元智大學 === 管理碩士在職專班 === 104 === This study aims to analyze bank customer's investment decision making based on their risk attribute. The author constructs two decision making models based on a survey.Then, uses it to analyze their risk attribute and possible investment solution. The result of the analysis shows that the model can provide a better accuracy of investment suggestion for customers.