Technology Acceptance Model, Diffusion of Innovations Theory and Perceived Risk Investigate Consumers Purchase Intention on Smart Wearable Devices

• Main Authors: Jia-Haur Liu, 劉家豪
• Other Authors: Ling-Lang Tang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/68186334254328317099

碩士 === 元智大學 === 管理碩士在職專班 === 104 === Smart mobile devices are booming in recent years. Meanwhile, smart wearable devices set the book apart from the competition in 2014 Mobile World Congress (MWC). The smart wearable device is consider getting developing rapidly and will giving the devices developers and suppliers the benefit in the future. The information which from Market Research Canakys. As to this innovative product-smart wearable devices, Roger's theory-diffusion of innovation is most widely used in predicting and explaining how people feel toward the innovation products. Besides, Technology Acceptance Model from David's research is widely be applied in understanding how people acceptance for the technology information. In addition, added the Bauer's perceived risk as extra research method in order to analysis the risk issue before consumers purchased. In summary, this study will explore the consumers purchasing behavior toward smart wearable device by using the diffusion of innovation theory, technology acceptance model and perceived risk. The regression analysis and structural equation model will be applied in this study. The hypothesis which full support is showed as follows: Perceived usefulness has significant and positive impact on usage attitude; Perceived ease of use has significant positive impact on usage attitudes; Perceived usefulness has significant positive impact on Behavioral Intention; Usage attitude has significant positive impact on behavioral intentions; Comparative advantage has significant positive impact on perceived usefulness. The hypothesis which partially support is showed as follows: Perceived ease of use has significant positive impact on Perceived usefulness; Compatibility has significant positive impact on Perceived usefulness; Observability has significant positive impact on perceived usefulness. The hypothesis which rejected in result showed as follows: Trialability has significant positive impact on the perceived usefulness; Perceived risk has significant negative impact behavioral intentions.