Personal Image Marketing of Online Game Players – Using Social Exchange Theory to Explore the Self-Construction and Self-Presentation of League of Legends Players

碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 104 === With the rapid development of Internet, online games have become one of the most important areas for entertainment and leisure. In online games, people use characters, items, and costumes to build their self-construction and self-presentation. Furthermore, p...

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Bibliographic Details
Main Authors: Yun-Ju Chen, 陳韻如
Other Authors: Chih-Ping Chen
Format: Others
Published: 2016
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