The Influence of Internal Marketing on Leader-member Exchange, Team-member Exchange and Employee Well-being: Perceived Organizational Support as a Moderator
碩士 === 國立中正大學 === 勞工關係研究所 === 105 === In recent years, the study of internal marketing, exchange relationship and well-being have become one of the hottest issues worldwide. Companies began to emphasize the employees’ cognition on happiness and tried to build the happiness enterprise by planning sui...
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ndltd-TW-105CCU003500172019-05-15T23:24:29Z http://ndltd.ncl.edu.tw/handle/kzf3f2 The Influence of Internal Marketing on Leader-member Exchange, Team-member Exchange and Employee Well-being: Perceived Organizational Support as a Moderator 內部行銷、領導-部屬交換關係、團隊-成員交換關係與員工幸福感關係之研究-以知覺組織支持為調節變項 鄭蕙林 碩士 國立中正大學 勞工關係研究所 105 In recent years, the study of internal marketing, exchange relationship and well-being have become one of the hottest issues worldwide. Companies began to emphasize the employees’ cognition on happiness and tried to build the happiness enterprise by planning suitable employee benefits. The study is to explore the relationships among internal marketing, leader-member exchange, team-member exchange, and happiness. The research object is based on the first-line employees who have direct contact with the customer in the service industry. This study used paper questionnaire survey to collect data. To avoid the common method variance (CMV), the questionnaire is divided into two waves and collected 311 valid questionnaires in total. This study used hierarchical linear regression analysis as the main method to test the research hypotheses. We concluded that: 1.Internal marketing has a significantly positive effect on well-being. 2.Internal marketing has a significantly positive effect on both of leader-member exchange and team-member exchange. 3.Both of leader-member exchange and team-member exchange have significantly positive effects on internal marketing. 4.Leader-member exchange and team-member exchange are both no mediating effect on internal marketing and well-being, respectively. 5.Perceived organizational support doesn’t have moderating effects on both of leader-member exchange and team-member exchange with well-being. Finally, based on research results, the concrete conclusions and suggestions will provide to enterprise practice and future study as references. Keywords: Internal marketing, Leader-member exchange, Team-member exchange, Well-being, Perceived organizational support HUANG, LIANG-CHIH 黃良志 2017 學位論文 ; thesis 100 zh-TW |
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碩士 === 國立中正大學 === 勞工關係研究所 === 105 === In recent years, the study of internal marketing, exchange relationship and well-being have become one of the hottest issues worldwide. Companies began to emphasize the employees’ cognition on happiness and tried to build the happiness enterprise by planning suitable employee benefits.
The study is to explore the relationships among internal marketing, leader-member exchange, team-member exchange, and happiness. The research object is based on the first-line employees who have direct contact with the customer in the service industry. This study used paper questionnaire survey to collect data. To avoid the common method variance (CMV), the questionnaire is divided into two waves and collected 311 valid questionnaires in total. This study used hierarchical linear regression analysis as the main method to test the research hypotheses. We concluded that:
1.Internal marketing has a significantly positive effect on well-being.
2.Internal marketing has a significantly positive effect on both of leader-member exchange and team-member exchange.
3.Both of leader-member exchange and team-member exchange have significantly positive effects on internal marketing.
4.Leader-member exchange and team-member exchange are both no mediating effect on internal marketing and well-being, respectively.
5.Perceived organizational support doesn’t have moderating effects on both of leader-member exchange and team-member exchange with well-being.
Finally, based on research results, the concrete conclusions and suggestions will provide to enterprise practice and future study as references.
Keywords: Internal marketing, Leader-member exchange, Team-member exchange, Well-being, Perceived organizational support
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author2 |
HUANG, LIANG-CHIH |
author_facet |
HUANG, LIANG-CHIH 鄭蕙林 |
author |
鄭蕙林 |
spellingShingle |
鄭蕙林 The Influence of Internal Marketing on Leader-member Exchange, Team-member Exchange and Employee Well-being: Perceived Organizational Support as a Moderator |
author_sort |
鄭蕙林 |
title |
The Influence of Internal Marketing on Leader-member Exchange, Team-member Exchange and Employee Well-being: Perceived Organizational Support as a Moderator |
title_short |
The Influence of Internal Marketing on Leader-member Exchange, Team-member Exchange and Employee Well-being: Perceived Organizational Support as a Moderator |
title_full |
The Influence of Internal Marketing on Leader-member Exchange, Team-member Exchange and Employee Well-being: Perceived Organizational Support as a Moderator |
title_fullStr |
The Influence of Internal Marketing on Leader-member Exchange, Team-member Exchange and Employee Well-being: Perceived Organizational Support as a Moderator |
title_full_unstemmed |
The Influence of Internal Marketing on Leader-member Exchange, Team-member Exchange and Employee Well-being: Perceived Organizational Support as a Moderator |
title_sort |
influence of internal marketing on leader-member exchange, team-member exchange and employee well-being: perceived organizational support as a moderator |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/kzf3f2 |
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