A study on employer brand, organization talent person attraction and job pursuit intention

• Main Authors: CHANG, PEI-FANG, 張佩芳
• Other Authors: HUANG, LIANG-CHIH
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/2x975e

碩士 === 國立中正大學 === 勞工關係學系碩士在職專班 === 105 === In the globalization trend, grasping talent has become a critical issue nowadays. In order to attract outstanding talents and create its own competitive advantage, more and more organization has realized the need of building up its unique Employer Brand and combining it with Human Resource Management. As a result, this study focuses on the relations among Employer Brand, Organization Attractiveness and Job Pursuit Intention. The study is trying to find out whether Job Pursuit Intention will be influenced by Employer Brand and Organization Attractiveness. In addition, it focuses on whether Organization Attractiveness has a mediating effect between Employer Brand and Job Pursuit Intention. The main participants were organization employees. 190 copies of questionnaire were responded. After excluding 10 invalid questionnaires, there are 180 valid questionnaires remaining. Below are the findings of this study: (1)Employer Brand has significantly positive effect on Organization Attractiveness. (2)Employer Brand has significantly positive effect on Job Pursuit Intention. (3)Organization Attractiveness has significantly positive effect on Job Pursuit Intention. (4)Organization Attractiveness has fully mediating effect between Employer Brand and Job Pursuit Intention. Finally, concrete conclusions and recommendations are provided based on the research results as the references for the practice.