Developing persona for elderly group via quantitative data analysis: non-Internet users as An Example

• Main Authors: Yu Ping Su, 蘇育平
• Other Authors: H. K. Chang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/ezcc8u

碩士 === 長庚大學 === 資訊管理學系 === 105 === In the face of the rapid rise of the elderly, thinking about how to effectively promote the elderly living environment is an important issue. Today there are a lot of science and technology applied to the elderly population, but often less efficient than expected. Possible reasons include older people who are not familiar with the technology, product design and development of the first design product to find the target group, resulting in the product can not meet the needs of users really need. This study uses the National Development Board - using existing data to use quantitative data to analyze reports of individual opportunities for individual households that have grouped target groups for 105 years. In this way, we can find similar common habits or characteristics among the masses, in the early stages of product development and design, the establishment of target groups and the construction of virtual characters to present.