A study on the relationship between Customers Store Image and Purchaseing Behavior of individual coffee shop-Take the Example in Hsinchu City's Cafe

碩士 === 中華大學 === 科技管理學系 === 105 === The styles of social life has changed extremenly , Taiwan's drinking coffee has become an indispensable source of many people recently. One day, people no longer rigidly adhere to the fast and convenient canned coffee but want an actual store to sit down and f...

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Bibliographic Details
Main Authors: CHEN, YI-LI, 陳怡吏
Other Authors: HO, LI-HSING
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/3u43w6