| Summary: | 碩士 === 中華大學 === 運輸科技與物流管理學系 === 105 === The purpose of this study is to planting and marketing of cherry tomato in the sand of the two farmers in the chingding village, chunnan town.The characteristics of cherry tomato, by the SWOT analysis and in-deep interviews and comparative analysis,as the following conclusions:
1. It is feasible to plant cherry tomatoes (Honey red 3) on barren land. However, it is difficult to reach all year round and can only be planted after autumn.
2. In the two cases of this study, the quality and yield of outbreaks of outdoor pipes are not lower than those of the compartments, which shows that low cost can also plant high cash crops and create higher profits.
3. In the case of interviews, two farmers are considered the greatest threat to windstorms and climate anomalies, which indicates that natural disasters are an important threat to the farmer, in addition to the correct field management.
4. The main purpose of this study is to focus on the planting of the semi-greenhouse and the simple planting of the outdoor pipe. Therefore, the two farmers have conducted a slightly different interview topic content, but also actively urge the farmers to attach importance to planting achievements, but also to other farmers.The chreey tomatoes planted, improve the confidence and planting interesting.
5. In view of the marketing approach of this study, due to the farmer, planting area is limited, the output can not meet the standard, only to good quality, to the relationship marketing way, so that old customers to increase repurchase rate, especially good reputation better enhance customer loyalty.
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