The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers
碩士 === 中國醫藥大學 === 醫務管理學系碩士班 === 105
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dag6a3 |
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ndltd-TW-105CMCH5528011 |
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oai_dc |
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ndltd-TW-105CMCH55280112019-05-16T00:07:49Z http://ndltd.ncl.edu.tw/handle/dag6a3 The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers 戒菸廣告代言人類型對中壯年民眾戒菸廣告態度與戒菸行為之影響 Yi-Shan Liu 劉伊珊 碩士 中國醫藥大學 醫務管理學系碩士班 105 楊文惠 2017 學位論文 ; thesis 126 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 中國醫藥大學 === 醫務管理學系碩士班 === 105 |
| author2 |
楊文惠 |
| author_facet |
楊文惠 Yi-Shan Liu 劉伊珊 |
| author |
Yi-Shan Liu 劉伊珊 |
| spellingShingle |
Yi-Shan Liu 劉伊珊 The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers |
| author_sort |
Yi-Shan Liu |
| title |
The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers |
| title_short |
The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers |
| title_full |
The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers |
| title_fullStr |
The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers |
| title_full_unstemmed |
The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers |
| title_sort |
effect of endorser types in an advertisement on attitude toward the advertisement and smoking cessation among middle-aged smokers |
| publishDate |
2017 |
| url |
http://ndltd.ncl.edu.tw/handle/dag6a3 |
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