The Relationships Between Project Characteristics, Sponsor Characteristics, and Crowdfunding Success for the Public Issues:The Case of FlyingV Crowdfunding Platform

• Main Authors: LAI, WAN-HSIN, 賴琬欣
• Other Authors: LO, HSUAN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/7j2h4v

碩士 === 嘉南藥理大學 === 醫務管理系 === 105 === The rise of the virtual community, the word set off a wave through the Internet to raise funds. Crowdfunding make the ideal come true. According to Massolution.com (2015), the total global fundraising doubled to US$34.4 billion in 2015 from US$16.2 billion in 2014. Can be described as fast growth. However, the success rate of crowdfunding projects on most platforms is less than 50%. Therefore, this study explores the relationships between project characteristics, sponsor characteristics, and crowdfunding success for the public issues. In this study, the public issues was the subject of the study, which was completed by the crowdfunding platform of the flyingV before February 20, 2017. The contents of the project and the sponsor introduced by the content analysis, according to the project to solve the purpose of the solution, to solve the object and other dimensions, respectively, the project classification, and then the content analysis of the variables, and the proposer characteristics related variables, Logistic regression analysis to test its impact on the success of the fundraising. The results of the study found that when the solution to the object for the animal, solve the problem involving social resources and democracy and politics and other issues, or solutions directly to the funds to solve the problem, the project financing opportunities for higher success. In addition, the sponsor trait has a significant relationship to the success of the project fundraising. When the sponsor invests in other projects, the more his project has succeeded. The results of this study mainly provide government agencies, professional organizations or groups in the public platform, how to successfully obtain financial resources for reference.