The Study of Service Quality, Brand Image, Consumer Willingness and Consumer Satisfaction for the Third-Party Payment Platform
碩士 === 正修科技大學 === 金融管理研究所 === 105 === With the vigorous development of e-commerce, the transactions of online shopping have been increasingly diversified. The rise of the third-party payment even has a significant influence on human beings. Third-party payment platform to make online shopping mo...
Main Authors: | ZHANG, YI-ZHEN, 張宜蓁 |
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Other Authors: | LEE, PEI-EN |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/jpmbsg |
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