| Summary: | 碩士 === 正修科技大學 === 經營管理研究所 === 105 === Construction industry is inherently a comprehensive combination of production, manufacturing and service projects, where economic development and people's lives are closely related. Its operational difficulty lies in the fact that it's less standardized, the product has high prices and diversity, the construction period is longer, and the construction process of high uncertainty. It's also vulnerable to external factors such as the real estate boom, the Government to promote public works projects and regulatory changes and other effects, making the industry's business is different from other industries. Therefore it is critical to master the key success factors to improve the competitiveness of enterprises.
This study explores the key factors that influence the success of the business from balanced scorecard perspective. Through the literature review of the order summarized, and then by the construction industry senior experts initially selected the impact of the success of the operation of the important factors. Additionally, an Analytic Hierarchy Process Methods was adopted for expert questionnaire collection, in order to build a model for competitiveness.
Results indicated that customer related facrtors are the most critical in the first level, followed by financial, internal process, and learning and development dimensions. At the second level, the priority is as follow: Cost control, high construction quality as corporate image, progress control in line with customer requirements, profit and organizational management capabilities. The last five in the priority rank were: the development of new technology, automated development of the import, effective personnel management, investment returns, the efficiency of the various departments administration. This study proposes short-term, medium-term, long-term goals and priorities should fit with key factors that affect business success. Short-term goal os to enhance the visibility of enterprises, reputation and image. Long-term goal is for the company to enhance the its differentiation to create more value, profits, resulting in positive virtuous circle and achieve a win-win or even win the blue sea strategy.
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