| Summary: | 碩士 === 中臺科技大學 === 醫療暨健康產業管理系碩士班 === 105 === The purpose of this research aimed at finding the intention of adult tattoos and relative elements applying the Theory of Planned Behavior(TPB) . In the case of volunteers over 18 years old, the questionnaires were distributed on the streets in Taichung City. There were 314 valid questionnaires.The research tool was structured questionnaire designed according to the TPB and operation mode.The data was analyzed by SPSS for windows 17.0 statistical suite of software for statistical analysis. The results of this study are as follows:
1.More than 70% (72.6%) of the objects had positive(possible or very likely) tattoo behavior intention. .
2.Attitude, subjective norms, conscious behavior control of the three variables on the tattoo behavior intention have a significant influence, the overall interpretation of 45%.
3.Attitude, subjective norm and conscious behavior control were positively correlated with the behavioral intention of tattoos (r = .46 ~ .59).
4.The subjective norm of respondent was moderately positive related (r=.55) to the sum of normative beliefs multiplied by motivations to comply.The perceived behavior control of respondent was somewhat-low related (r=.26) to the sum of control beliefs multiplied by perceived power.The attitude of respondents was moderately positive related (r=.25) to the sum of behavioral beliefs multiplied by evaluations of outcomes.
5.In addition to motivations, behavioral beliefs, outcome evaluations, normative beliefs, control beliefs, and perceived abilities are positively correlated with tattoos (r = .33 ~ .52).
Key words:Theory of Planned Behavior, tattoo, Behavioral intention,
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