The Effects of User Review on Consumers Purchase Intention-Need for Cognition and Purchase Involvement as Moderating Variables
碩士 === 中原大學 === 企業管理研究所 === 105 === Consumers in the past when the purchase of notebook computer products, due to the gradual popularization of the price, the brand manufacturers of products in the appearance and function is not much difference, consumers tend to appearance or brand image, the purch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27y9m5 |