A Study of Purchase Intention of Group- Buying using Theory of Planned Behavior: Initiator’s Attractiveness as a Moderator
碩士 === 健行科技大學 === 國際企業經營系碩士在職專班 === 105 === With prevalence of internet and multiple development of home delivery, group buying, which is also called smart consumption, is all the rage. Through the power of crowd, it can lower the cost of shopping and enhance social relationship. The research was b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7na97v |