The Application of Information Technology in Business Website -- An Example of Nicelink International Co., Ltd.

• Main Authors: KUO,CHAO-SHENG, 郭兆盛
• Other Authors: WANG,SHU-CHING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/02520922537638979850

碩士 === 朝陽科技大學 === 資訊管理系 === 105 === Abstract The official website of the enterprise is generally set up by the enterprise organizations to manage their own external sites, usually based on information and service delivery. The official website is the company brand image, the most immediate message of the enterprise is communicated through the official website. The advantages of the network are utilized so that sales can carry out branding in hard-to-reach areas. Many Flash technologies had been used to build the old official website of Nicelink International Co., Ltd. However, in the future trend, the old official website can not be displayed on mobile devices and mobile phones, and the site content is not easy to maintain, so Flash technology will gradually be eliminated. More importantly, the website built by Flash technology that the SEO (Search Engine Optimization) result is poor, then the search ranking is difficult to upgrade. In this study, the new trend of corporate website image promotion will be focused, the new web technology will be imported and the new corporate image network will be redesigned so that the company's competitiveness in the future web world can be increased. (1) The HTML5 technology and Bootstrap 3 are used to built the website of Nicelink International Co., Ltd.; therefore, the web page will be optimized and more distant layout, then the web page can easier to maintain and modify in the future. (2) The new website of Nicelink International Co., Ltd. is built by the technology of RWD, and then the content of new website will be displayed along with the different device platforms to provide the best possible visual experience. Using the new official website was built by RWD, the effecience of SEO will be improved. Keywords: Official Website, HTML5, Bootstrap 3, Responsive Web Design (RWD)